Folk hero Neil Young collaborates with cult 'skate-wear' brand Supreme and makes Beliebers out of otherwise rational people.

Folk hero Neil Young collaborates with cult 'skate-wear' brand Supreme and makes Beliebers out of otherwise rational people.

Neil Young is going through a renaissance of sorts. Not only did he release two new albums last year – A Letter Home and Storytone – but he also powered the soundtrack for Inherent Vice as well as inspiring Joaquim Phoenix’s mutton chops, he stole the show at SXSW by launching a high-resolution music player Pono and just joined Jimmy Fallon on stage for one of Fallon’s famous Neil Young impressions. Meta.

And now the folk icon – who The Rock and Roll Hall of Fame describes as “one of rock and roll’s greatest songwriters and performers” – is the face of cult brand Supreme’s new collection. Young features on a Supreme T-Shirt in a photo, shot by Terry Richardson, where he is wearing a Supreme T-shirt (omg, inception).

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Over the last week posters have popped up in cities across the world – London, LA, New York, Paris – and people are going nuts for them; ripping them off, fighting over them, putting them up at home, taking countless selfies next to them and generally just gazing at them in awe. Not to mention the huge queues around the block (people actually camping out) when the collection itself dropped.

Now, I like Neil Young (gotta give a boy credit) and I like Supreme (plagiarising Barbara Kruger since ’94) but I think the reaction to this campaign is a bit lol. Buying an ad off eBay for hundreds of dollars is a bit like keeping the tag and throwing away the garms. Derivative af mate.

On the other side of the fence v.boring purists are desperately raking through Young’s back catalogue to find contradictions in his work and his current fronting of the campaign. Well done you righteous rebel-holes! You’ve really shown The Man who’s boss.

Ultimately, I think, you’ve got to tip your hat to both Supreme and Mr Young who’ve collaborated on a few photos, made a few T-shirts, and managed to confuse the hell out of a ton of people who seem to care loads about they don’t know what. The emperor’s not wearing any clothes and he looks great.

Hope Putin’s next!