Enjoi Spring 2009 Catalog
Offering up some light relief.
More like this...
Skateboarding, like everything else in life, can get boring. Especially when it comes down to the industry side of things.
While so many brands follow the herd and aggressively mount trends without a second thought, there are brands that are doing it right and thinking independently along the way.
One of the best examples of this stellar thinking and doing is Enjoi Skateboards. Don't believe me? Just check their new Spring 2009 catalog.
The Enjoi crew has forever been marketing themselves as the brand that likes to make themselves laugh via self-mockery. It's a tactic that I admire, as would anyone who doesn't take themselves too g'damned seriously.
The new catalogue showcases Enjoi's newest boards, wheels, gear, bags, a new line of girl apparel and is packed with more pleasant ridiculousness than a heady acid trip at a rollerskating party. Enjoi is keeping skateboard fresh, stupid and above all, fun.
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Enjoi Spring 2009 Catalog (text) by Jay Riggio is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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