HUCK digital edition

Huck magazine

The Footprint Chronicles from Patagonia

Written by Steph Pomphrey at 16:22 on April 10, 2008
The Footprint Chronicles from Patagonia
Translate this page:

Patagonia have produced a website that enables you to track the social and environmental impact of 5 particular garments.

By letting the consumer offer their thoughts on how best to lessen their impact, the company hopes to create a pool of intelligence drawn from the widest possible spectrum. Complacency and inaction are the root of the problem, so providing a forum in the form of The Footprint Chronicles could replace the lethargy.

One immediate result is de-basing the myth that transportation is the biggest harm to the environment in their supply chain, instead realising it is a small part of their problem and that they should be focusing on the manufacturing model instead.

The transparency extends to filmed employee/contractor interviews from all parts of their production and delivery process. Welcome to the future, we're all clothes manufacturers now.

Subscribe to HUCK for six issues (save 20%!)
Only £18 (UK) / £30 (EU) / £50 (Rest of the World).

Creative Commons LicenseThe Footprint Chronicles from Patagonia (text) by Steph Pomphrey is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK License.

Add Your Comment...

Please note: Your comment may be held in moderation for approval by an administrator to prevent spamming. This usually doesn't take long, please be patient.

Follow HUCK on Twitter

Huck Newsletter Sign up for our updates

Pop your email address in the box below to receive our weekly newsletter featuring exclusive updates, offers and competitions.

Blog categories

Recent comments

  • The point I'm at is that, having realised there's a problem looming and that the general populus are too distracted by c...
  • I'm learning to drive in a car that runs on used cooking oil, you'd never know the difference. Nice one Mike!...
  • Wow this is great! Thanks for the free DL...
  • I get what your saying AR. I teach in a university and trying to get my first year students interested in anything other...
  • The most sophisticated brain, a global system of communication, data storage and analysis predicting an energy/populatio...

The HUCK bloggers

HUCK bookmarks

Most viewed this month on HUCK

  1. HUCK iPhone App is here! Blog: HUCK iPhone App is here!
  2. HUCK 19 – Out Now! Blog: HUCK 19 – Out Now!
  3. HUCK x Geoff McFetridge screenprint sale! Blog: HUCK x Geoff McFetridge screenprint sale!
  4. Rio Breaks on Brazilian TV Blog: Rio Breaks on Brazilian TV
  5. Rob Machado Features: Rob Machado The Zen master returns
  6. Jack Johnson ‘To The Sea’ Blog: Jack Johnson ‘To The Sea’
  7. Roots Manuva interview Features: Roots Manuva interview
  8. Rolling Stone Shaun White cover Blog: Rolling Stone Shaun White cover
  9. Watch X Games Europe live Blog: Watch X Games Europe live

Friends of HUCK

One Percent for the Planet logo Ticket to Ride logo ISPO logo The Book of Surfing logo Kulte Clothing logo Solitary Arts logo Little White Lies magazine logo Spacejunk logo