The Footprint Chronicles from Patagonia
More like this...
Patagonia have produced a website that enables you to track the social and environmental impact of 5 particular garments.
By letting the consumer offer their thoughts on how best to lessen their impact, the company hopes to create a pool of intelligence drawn from the widest possible spectrum. Complacency and inaction are the root of the problem, so providing a forum in the form of The Footprint Chronicles could replace the lethargy.
One immediate result is de-basing the myth that transportation is the biggest harm to the environment in their supply chain, instead realising it is a small part of their problem and that they should be focusing on the manufacturing model instead.
The transparency extends to filmed employee/contractor interviews from all parts of their production and delivery process. Welcome to the future, we're all clothes manufacturers now.
Subscribe to HUCK for six issues
Only £20 (UK) / £43 (EU) / £58 (Rest of the World).
The Footprint Chronicles from Patagonia (text) by Steph Pomphrey is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Add Your Comment...
Please note: Your comment may be held in moderation for approval by an administrator to prevent spamming. This usually doesn't take long, please be patient.