Comments on: Gigi Rüf signs up for Nike Snowboarding

By: Danny

Danny — Thu, 14 Jan 2010 12:40:47 +0000

Dudes, the vast majority snowboard companies are owned by multinationals like AMER Sports Group, Quicksilver, K2 and the like. All of whom are "just out for bucks".

By: Ed Andrews

Ed Andrews — Mon, 18 May 2009 15:34:16 +0000

@ N-V8DR.COM but what if you started playing tennis, really enjoyed it and wanted to make tennis raquets? You made some and loved them so much that you started to sell them.

Would Slazenger, Wilson, etc be right to start saying you don't belong in the tennis world?

By: N-V8DR.COM

N-V8DR.COM — Mon, 18 May 2009 10:09:38 +0000

We agree with mickey, our heritage will never allow us to venture outside what we are about. No N-V8DR tennis sponsorship here.

By: Ed Andrews

Ed Andrews — Mon, 18 May 2009 09:44:35 +0000

Mickey, that's an interested perspective there.

I actually met one of the chief designers involed in Nike snowboarding and I can honestly say their attitude was far from money grabbing. They had been a snowboarder for well over a decade and were really excited about making snowboard boots.

All companies are out to make money - that's one of the prerequistes for survival. What is one brand compared to another anyway? Surely it comes down to quality, functionality, etc?

And have you actually seen the boots? They look awesome!

By: Alex Williams

Alex Williams — Mon, 18 May 2009 09:40:26 +0000

Actually, Nike's outerwear and boot line is one of the highest end out there.

Perhaps they do see it as another cog in their well oiled corporate machine, but if it gives a kick up the arse to companies who are getting stale - as how Holden did when they first came out - that's no bad thing. It's all about pushing progress and creativity....

By: mickey

mickey — Mon, 18 May 2009 09:26:04 +0000

Shame Ruf had to lower himself to that.

Nike should stay the hell out of snowboarding. They don't care about it, they aren't passionate about it, they are just tryin to make some bucks!