Insight ‘Dopamine’ surf campaign
Surf and skate clothing brand wins Campaign of the Year at the Eurosima Industry Awards.
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Australian brand wins Surf Ad Campaign of the Year Award at the Eurosima Industry Awards in Hossegor last week.
Insight launched Dopamine II in August 2008 featuring surfers Kai Otton, Luke Stedman, Jared Mell, the Jamaican surf team and Warren Smith, a 'radical, new-age, hobo-like gypsy surfer'.
Says Insight: "A cross pollination of pop culture meet french fries, 360 flips, filing cabinets and bouyant beauties... Dopamine II continues Insight’s life blood of surfing, skating and pro-creating and invites you to enter the land of godforsaken lunacy."
As well as celebrating the development of surfing in Europe, the awards also aim to raise funds for ecological and environmental organisations that protect oceanic and mountain environments.
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Insight ‘Dopamine’ surf campaign (text) by Shelley Lee Jones is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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