Insight’s ‘Good Morning Pluto’ campaign is trippy-tastic

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Those crazy kids at Insight have officially gone into creative overdrive.

Instead of your usual billboard boredom, the surf brand's latest campaign, Good Morning Pluto, is testament to what happens when you think way outside the box (and, by the looks of things, have a mild case of ADHD.)

The surf campaign was shot in Bali and features the underwater talents of Kai Otton, Luke Stedman, Warren Smith, Jared Mell, Made Lana and Malia Jones. And on the skate front, there's a heady mix of smooth moves in a surreal desert wonderland, with action courtesy of Daniel Shimizu, Jose Rojo, Brian Brown, Ben Barretto, JJ Rousseau, Tyler Mumma and Nick Boserio.

Check out this behind-the-scenes footage, and behold the trippiness of some much inspired art direction.