Jones Snowboards
Since departing with long term sponsor Rossignol, freeeriding legend Jeremy Jones has branched out on his own with Jones Snowboards.
The company will play to snowboarder's strengths and focus on making freeride boards (no reverse camber jib sticks here!).
Says Jones: “I have started Jones Snowboards to develop the highest performance all-mountain snowboards on the market. Every snowboard we produce will be born of my passion and our designs will mirror the performance demands of my riding matched with the environmental demands of my conscience.”
The funny thing is that the actual boards will be manufactured by Swiss brand Nidecker. Will this just mean different graphics then?
But regardless of this, make sure you check out Jeremy Jones' website for some amazing photos of the kind of mountains he like to ride.
Like this one in Alaska he calls 'The Brothel'...
Subscribe to HUCK for six issues (save 20%!)
Only £18 (UK) / £30 (EU) / £50 (Rest of the World).
Jones Snowboards (text) by Ed Andrews is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK License.
Comments (1)
Please note: Your comment may be held in moderation for approval by an administrator to prevent spamming. This usually doesn't take long, please be patient.
Lib Tech make their own, plus Gnu and Roxy boards, while the Elan factory in Austria make Arbor, Rome, Capita, Nitro, Technine, Academy, Allian... although there is still secrecy about technical details between brands.
By saying they'll just have 'different graphics' is pretty naive... I'm sure there'll be a split board, fish, and large nosed board in there, as well as using the most sustainable raw materials possible. Good on him - I'm sure his boards will be an inspiration to all those other boring brands and completely unique!