Nvohk brings branding to the people
In a world dominated by booming brands and dictatorial design, a socialist fashion era is about to dawn.
Nvohk is a new surf-inspired clothing line rooted in a set of ideals that are more Che Guevara than laissez-faire.
Based on the utopian ideal of community, Nvohk gives us ordinary folk the chance to be CEO of our very own clothing brand. The concept is simple: you sign up for free and when membership hits 20,000 everyone contributes $50 a year to have their say in the development and management of an eco-friendly clothing company. Even the logo is up for debate.
Sounds ideal. But that's probably what the Chinese thought in 1949.
Political cynicism aside, Nvohk is a refreshing concept and a welcome break from the usual deluge of tired surf branding. And with 10% of profits going straight to eco-charities, it's gotta be the way forward.
Hell, who knows? Maybe these guys really are the children of the revolution. So why not make like an Athenian and get involved.
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Nvohk brings branding to the people (text) by Andrea Kurland is licensed under a Creative Commons Attribution-Noncommercial 2.0 UK License.
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