HUCK digital archive

Huck magazine

‘The Adidas and Roger Film’ video

The story behind Michael Sieben's not-so-serious skate company.

Written by
Posted 11:26 GMT on January 10, 2012
‘The Adidas and Roger Film’ video

Adidas Skateboarding have just released this short yet funny skate video, The Adidas and Roger Film.

It tells the story of their new hook up with Roger Skateboards, told with Michael Sieben's usual tongue-in-cheek humour.

The film marks the collaboration between the two for a new pair of Adi Ease shoes.

But really it's all about Sieben's awesome combination of business and punk, named bunk!

Subscribe to HUCK for six issues
Only £21 (UK) / £44 (EU) / £59 (Rest of the World).

Creative Commons License‘The Adidas and Roger Film’ video (text) by Ed Andrews is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Add Your Comment...

Please note: Your comment may be held in moderation for approval by an administrator to prevent spamming. This usually doesn't take long, please be patient.

Follow HUCK on Twitter

Huck Newsletter Sign up for our updates

Pop your email address in the box below to receive exclusive updates, offers and competitions.

Blog categories

Recent comments

  • Hi Jon, I'm aware that white males make up a small percentage of the global population. I was just observing that they d...
Mary on Racism?
  • “The media is in a unique position to do this but instead all it does is simplify. All it gives us is black and white, g...
Jon on Racism?
  • The NUJ recommends all media interns get paid minimum wage for their time. I hope Relentless see the wisdom in this, oth...
  • Great article Ted. Hector, the reason we must always be sympathetic to the 'white on non-white' race issue is because...
Mary on Racism?
  • Poor stab at the race issue, and completely contradictory. On one hand, there's the "race has changed, stereotypical ra...
Hector on Racism?

Most viewed this month on HUCK

  1. Thomas Campbell x HUCK Flowers comp Blog: Thomas Campbell x HUCK Flowers comp
  2. Siren ‘The Surrender’ video Blog: Siren ‘The Surrender’ video
  3. HUCK#031 Digital Edition Blog: HUCK#031 Digital Edition
  4. Jamie Thomas Features: Jamie Thomas When Time Stands Still
  5. Thomas Campbell Features: Thomas Campbell Um... Duh... Yeah
  6. Adam Yauch Features: Adam Yauch We Will Miss You
  7. Danny Way Features: Danny Way Not a Stuntman
  8. Jack O’Neill Features: Jack O’Neill Material Man