Save our planet Wear bamboo
California’s Arbor snowboards have discovered a stylish way to minimise their footprint on our world. Since 1995, the company have been committed to green design, creating their very own ‘fibrelab’ think-tank to seek out planet-friendly materials for use in their snowboards.
The latest in their green revolution is a clothing line made from bamboo. As one of the fastest-growing plants on earth, and requiring no irrigation or synthetic chemicals to produce, bamboo is considered a renewable, sustainable and super-green material.
In contrast, conventional cotton farming uses £2 billion of synthetic pesticides a year, as well as twenty-five per cent of the world’s insecticides. This toxic process can contaminate an entire farming region, endangering the people and wildlife around it.
“As people who ride this planet we can testify to the effects of pollution,” says Arbor President Bob Carlson. “There’s nothing worse than surfing in polluted waters, snowboarding a mountain that’s been decimated by logging or skateboarding somewhere that’s choked out by fumes. It’s up to us to do our bit.”
Makes sense.
To get your hands on a guilt-free bamboo T-shirt, check out www.arborsports.com this autumn and Snow and Rock stores across the UK, www.snowandrock.com. A limited-edition series of men’s 100 per cent bamboo shirts will be exclusively available at Fred Segal from August.
This story originally appeared in Huck #002.
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