Comments on: Eco overload http://www.huckmagazine.com/features/eco-overload/ HUCK is a bi-monthly lifestyle magazine rooted in surf, skate and snowboarding. Wed, 08 Feb 2012 16:33:26 +0000 hourly 1 http://wordpress.org/?v= By: Alistair Stewart http://www.huckmagazine.com/features/eco-overload/comment-page-1/#comment-37927 Alistair Stewart Mon, 26 Oct 2009 22:11:43 +0000 http://www.huckmagazine.com/?p=11088#comment-37927 I don't disagree with that, I was just thinking while reading that "eco driving" could easily mean "economical driving", and it may have been the original meaning. I accept that the creators of the phrase will have been aware of the homonym though, and most people will take eco to mean "ecological" anyway, so I suppose it does qualify as greenwash no matter what. The DSA website calls it "eco safe driving", which is unambiguous and of course completely stupid - there is of course no such thing (yet). I don't disagree with that, I was just thinking while reading that "eco driving" could easily mean "economical driving", and it may have been the original meaning. I accept that the creators of the phrase will have been aware of the homonym though, and most people will take eco to mean "ecological" anyway, so I suppose it does qualify as greenwash no matter what.

The DSA website calls it "eco safe driving", which is unambiguous and of course completely stupid - there is of course no such thing (yet).

]]> By: Kurlspam http://www.huckmagazine.com/features/eco-overload/comment-page-1/#comment-37894 Kurlspam Mon, 26 Oct 2009 16:57:33 +0000 http://www.huckmagazine.com/?p=11088#comment-37894 Alistair - would it not have been more constructive to engage in the point Ruth's making, rather than just wiki-slapping her? The point she's making is an important one: the more phrases like "eco-this" and "enviro-that" are bandied around in the wrong way, the more people will become overwhelmed with misinformation and greenwash. These nifty little phrases may help some people sleep better at night, by lulling them into the belief that they're, like, so "eco" and "ethical" and whatnot - but truth be told, greenwash does exactly what it says on the tin: washes away anything green, by watering down the efforts of people who are actually out there sparking real change. Alistair - would it not have been more constructive to engage in the point Ruth's making, rather than just wiki-slapping her?

The point she's making is an important one: the more phrases like "eco-this" and "enviro-that" are bandied around in the wrong way, the more people will become overwhelmed with misinformation and greenwash.

These nifty little phrases may help some people sleep better at night, by lulling them into the belief that they're, like, so "eco" and "ethical" and whatnot - but truth be told, greenwash does exactly what it says on the tin: washes away anything green, by watering down the efforts of people who are actually out there sparking real change.

]]> By: Ruth Carruthers http://www.huckmagazine.com/features/eco-overload/comment-page-1/#comment-37884 Ruth Carruthers Mon, 26 Oct 2009 13:43:21 +0000 http://www.huckmagazine.com/?p=11088#comment-37884 Well not according to my driving instructor or my official DSA book, and although useful, I don't particularly value Wiki as the most credible reference point out there I'm afraid. But your point only adds to my argument Alistair, this is a confusing state of affairs and we shouldn't use the work eco lightly. Well not according to my driving instructor or my official DSA book, and although useful, I don't particularly value Wiki as the most credible reference point out there I'm afraid. But your point only adds to my argument Alistair, this is a confusing state of affairs and we shouldn't use the work eco lightly.

]]> By: Alistair Stewart http://www.huckmagazine.com/features/eco-overload/comment-page-1/#comment-37805 Alistair Stewart Sun, 25 Oct 2009 21:47:32 +0000 http://www.huckmagazine.com/?p=11088#comment-37805 "eco-driving" actually means "economic driving" ( http://en.wikipedia.org/wiki/Eco-driving ) "eco-driving" actually means "economic driving" ( http://en.wikipedia.org/wiki/E.....driving )

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