We meet the East London-based skate company who are spurning mass production and silkscreening their own graphics.
Some people are built to create – to shape their future with their own two hands. The Working Artisans’ Club is a celebration of that fact.
Over the course of this year, HUCK will meet the craftsmen and women who choose to live life the artisanal way. They shape boards, sew suits and build beautiful objects inspired by their passion for the outdoors. And they make life better for us all.
In 1952, with a needle and thread in one hand and eyes firmly on the surf, Jack O’Neill invented the wetsuit, so that he could stay out in the water longer. His simple ambition led to an extraordinary future, both for himself and the surfing world as a whole. The Working Artisan’s Club is the next chapter of that story. It’s about the makers of today, and the future that they’re shaping.
Third in our six-part series comes indie skate company, Lovenskate and its founder Stu Smith. Stu has spurned the mass-produced approach to printing skate graphics infavour of the hands-on method of silkscreening.
The Working Artisan’s Club, a week-long exhibition presented by HUCK x O’Neill, opens at 71a Leonard Street, London, September 2013.