Style Makers: Arcus
HUCK cover star Nicolas Müller joins best bud Fredi Kalbermatten to show us streetwear, Swiss style.
More like this...
In a fashion era dominated by vanishing waistlines and swollen price tags, streetwear remains a sanctuary for the truly inspired.
HUCK went in search of the talented tribe who bring style to the street. The result? A series of interviews with some of the most influential minds in streetwear today. Lap up their words and feel your street-cred rise.
This instalment sees HUCK cover star Nicolas Müller join up with best bud Fredi Kalbermatten to take us inside the world of Arcus, their homegrown streetwear label.
Name: Nicolas Müller, Fredi Kalbermatten
Streetwear credentials: Founders of Arcus streetwear
Location: Switzerland
Tell us a bit about yourself. Go ahead, open up.
Nicolas Muller: I'm a pro snowboarder and I've been travelling the world since I was eighteen. My job and passions have educated me a bit differently than a regular school life but I wouldn't change a thing if I could.
Fredi Kalbermatten: I'm a pro snowboarder too, and I've spent almost all my life up here connecting to the mountains, snow and nature.
How was Arcus born?
NM: Arcus was born at a time where we were seeking more individuality we're very different people with similar lifestyles. The brand was never based on a money-maker but is more about the creativity in detail.
FK: The main focus was to create an independent streetwear label out of Switzerland that we could represent across the whole world.
What is Arcus' place in streetwear?
NM: It has its own story written by our crew's influence. Whether it is on a board, in the snow or in graphic design we all live for creating some form of art, to feel like we made something special. It is a tough business but we have always managed to stay true to our principles.
FK: The brand was founded in 2000. Our main goal was to make nice and stylish clothes for people who like to keep it real and dress up dope.
What stage of development is the brand in at the moment?
NM: Arcus is an icon in snowboard culture and is slowly being recognised globally as an authentic streetwear label
FK: People are starting to recognise and dig our brand, especially in the U.S.
What influences the designs?
NM: Positivity from around the globe.
Let's get all philosophical about fashion. What exactly is 'streetwear'?
FK: Shirts that are too small just don't look right; you don't feel comfortable wearing them, and it looks like your clothes are too small knowhatimsayin? You gotta up your size so you look proper.
Subscribe to HUCK for six issues
Only £20 (UK) / £43 (EU) / £58 (Rest of the World).
Style Makers: Arcus (text) by Andrea Kurland is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Add Your Comment...
Please note: Your comment may be held in moderation for approval by an administrator to prevent spamming. This usually doesn't take long, please be patient.